Susan has years of experience in business writing in the high-tech arena. She has worked in marketing communications as both an individual contributor and group manager at companies that include Intel, Sun Microsystems and ILOG (an IBM company). She has been principal of Redpen Associates since 2003.
Clients of Redpen Associates include: (B2B) ILOG, Samsung Electronics, Trend Micro, Cisco, Juniper Networks, Liquid Robotics, Microsoft, Keynote Systems, Accuris Networks, Altobridge, Elliptic Labs, Blueye, Movimento Group, AIMS Innovation, EFI, Davra Networks, IDA Ireland, Gelato Group, Innovate Norway, Shennick Network Systems, Taoglas Antenna Solutions, Altocloud, FeedHenry, IKON, Sability, Aztec Software, TDA Group (IBM, Tibco), Digité Software, QuickMobile and others. B2C: The Find, Power Reviews/Buzzillions, Soundtrap, Jusp, Floome, Active Decisions, 123SignUp, Blueprint Marketing, City of Sunnyvale, Gravity People and others.
- Award-winning writer/editor specializing in all forms of high-technology business writing, from ghost-written articles, white papers and press materials to advertising copy, sales collateral and website content
- As a frequently published journalist, understands how to craft successful press materials and write for those channels, in addition to effective promotional copy for collateral or the web
- Extensive background developing & executing successful communications programs (corporate management experience) means writing projects grounded in proven strategies, using effective messaging
- Breadth of experience with virtually all kinds of marketing writingmakes possible the best style and approach for any project, facilitating “one-stop shopping” for writing services that saves time and money
- Understands corporate environments via personal experience so works effectively at any level: executives, marketing, sales, engineering, finance
- Technology and industry savvy, handling many product and market areas, particularly enterprise software/hardware, but including a variety of other technologies, from IoT, AI, all forms of networking, semiconductors and storage technologies to various B2C solutions such as online collaboration software
- Deep knowledge of vertical markets, including telecommunications, healthcare, education, government, retail, manufacturing and more
- Can also provide communications consulting in any area, from strategic messaging and integrated communications programsor individual projects, large or small